Project Type:
Product Launch
Client:
Steff Eleoff
Body of water Collection
For the launch of Steff Eleoff’s latest jewellery collection, SAGA explored the tension between fluidity and form, translating the designer’s sculptural language into a tactile CG film.
The collection is introduced through a world of liquid silver, where a single drop sets everything in motion. Silver ripples, stretches and transforms, gradually resolving into a series of statement rings.
Behind the Form
OUR R&D LOOKED TO THE PHYSICAL PROCESS OF JEWELLERY MAKING FOR INSPIRATION, EXPLORING THE TRANSITIONAL STAGES BETWEEN DIGITAL DESIGN AND FINISHED PIECE.
DRAWING FROM 3D PRINTED CAST FORMS AND MANUFACTURING TECHNIQUES, WE FOCUSED ON THE RAW TEXTURES, STRUCTURES AND IMPERFECTIONS THAT ARE TYPICALLY REFINED AWAY, REVEALING ANOTHER SIDE OF HOW EACH PIECE TAKES SHAPE.
Credits
Executive Producer: Ashley Monaghan
Creative Director: Joey Recoskie
Animation: Chris Moberg, Philipp Pavlov
Simulation: Philipp Pavlov
Design /Light / Render: Chris Moberg, Philipp Pavlov
Modelling / Asset Prep: Jeff Briant
Sound: SAGA